My simple advice to him:
1) Establish a clear mission and articulate firm values such that the culture for the business is clearly defined at
2) Clearly articulate your ideal client and use this as a benchmark in determining whether you will accept a
potential new client and establish the types of services you will offer to these clients
3) Define your vision for your business - how will the business look in 1 year, 2 years and 5 years from now
Of course, there are many other factors to consider and plan for - however clearly addressing these 3 issues will establish a sound foundation for the business to develop from.
Have you any additional tips that he should consider?