A Great Customer Feedback Idea

I’m always on the look out for great customer feedback ideas. Customer feedback is vitally important for every business. That said, I suspect most customers are sceptical about giving it as they don’t believe respective businesses will react to it.
I saw a great customer feedback idea today whilst visiting a Whole Foods Supermarket in Salt Lake City on my USA holiday.
They have pre-printed feedback forms available for customers at this supermarket. There a four sections on the form:
Section 1 - the customer can write feedback including positive/negative feedback on team members as well as suggestions on possible new products or gaps in product range
Section 2  - the business provides a response to the feedback. I noted confirmation of excellent team members and reasons why certain products weren’t stocked etc
Section 3 - for team member response to feedback, if relevant
Section 4 - option for provider of feedback to note their name and contact details if they wished the business to contact them to discuss any issues further
Completed forms (subject to scrutiny, I assume) were then displayed publicly on a board just past the check outs for the public to see
In summary, I believe this shows that this business is serious about customer service and indicates that the business is acting on feedback.
What feedback does your business seek and if so, are you serious about acting on feedback given?
Talk to me - I can help you develop clear customer service standards and implement effective customer feedback systems.
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