As I have highlighted in my earlier articles, you should have a social media presence as part of your marketing strategy.
The most popular platform is currently Facebook.
I therefore recommend that if your marketing plan incorporates a social media presence, then you should set up a Facebook page as a minimum.
To use Facebook effectively, you should consider the following tips:
I encourage you to take the plunge and become involved. As competitive forces continue to grow, building community and awareness in your market becomes even more critical!