Sunday, August 4, 2013

13 Tips For Effective Marketing Through Facebook

As I have highlighted in my earlier articles, you should have a social media presence as part of your marketing strategy.

The most popular platform is currently Facebook.

I therefore recommend that if your marketing plan incorporates a social media presence, then you should set up a Facebook page as a minimum.

To use Facebook effectively, you should consider the following tips:

       Post regularly – I would suggest a minimum of once a day. You can schedule 
       your posts through Facebook


       Monitor your Facebook page – respond to comments and feedback promptly


       Ensure you have a clear social media policy and your team understand it


       Change your cover page regularly


       Include offers on your cover page


       Posts which you wish to remain current for a period of time can be “pinned” 
       to the top of your newsfeed


       Use Facebook Ads and Sponsored Posts to cost effectively promote products, 
       services and your business generally


      Encourage customers to “check in” on Facebookwhen in your business
      These check ins will appear on their friends’ newsfeeds and provide greater 
      exposure for your business


      Embed videos and photographs in your posts. These are more likely to 
      appear on your fans’ newsfeeds

      Be conscious not to be seen to be just selling. Educate, interact and create 
      community. Experts suggest that no more than 20% of your posts should be 
      devoted to selling.


      Encourage your fans to “share” your posts. This will expose your post to 
      their friends Facebook pages


      Monitor your Facebook statistics with Insights. These analytics are accessible 
      by any administrator of your Facebook page. Insights have been significantly 
      enhanced in recent months


      Your Facebook presence can be significantly enhanced by the use of apps. 
      These are available through Facebook and other organisations. Such apps 
      can include those that manage competitions, Facebook ecommerce and 
      online shopping, mailing list signups and so on. Search for Facebook developers 
      to see what is available. Of course, specific apps can be designed for your 
      business. Costs for these do vary.

I encourage you to take the plunge and become involved. As competitive forces continue to grow, building community and awareness in your market becomes even more critical!

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